In recent years, the future has been particularly blurred between economic crises, conflicts and all kinds of threats. If for a long time everything that was undertaken was aimed at the future, then here technological progress, and not enthusiasm, seems to be scary. As if suspicious people dodged the power of “too” modern society to strive more and more to return to sources.
At first glance, it is nostalgia that seems to underlie the ongoing awakening that is observed today. From this feeling came neologisms, which became common, including the famous “retro”, or this tendency to imitate or at least evoke more morals regarding the recent and memorable past, on a day that is often popular and interesting.
Making money with vintage computers. The first part of this study will be devoted to understanding these concepts. Different points of view will be expressed yesterday and today on nostalgia. Thus, this list will more accurately determine the past, which is so attractive, and its modern manifestations. But in order to better understand, specifically, this phenomenon, it is necessary to conduct observational work in the market of vintage computers.
This vintage fashion event will take place this weekend. This is a major event in Europe every year, as more than 350 exhibitors, French and European, offer a variety of products. Many animations, seminars or exhibitions are also organized. This will be a good opportunity to conduct several interviews in order to better understand what the retro-society shows, why he likes it so much or how he manages to protect himself from accusations of shepherding. Collected revelations invalidate, confirm or supplement the first lines of thought, demonstrating in all cases the importance of thinking about communication strategies that should be specific to the distribution of the products of this movement.
Why people buy vintage computers. Because the communication around retro is specific and has led to several studies in recent years. An Irish researcher was the first to use the term retro marketing in 2001 in his book Marketing, the Retro Revolution. He called this new trend, which through communication directly or indirectly relates to the past. It can be at the same time identical reproduction of the missing element, reinterpretation or even innovation. Precisely because retro communication has its own characteristics, which justifies all the interests of the third and last part of this research work, where used clothing, flea markets, auctions and other alternative search methods will be left aside. Treasures of the past are really focused on retro, and more precisely on its reassignment by brands.
For each mainstream of thought, the first part will be devoted to most theoretical aspects, while the second, illustrated by examples, will provide ideas that are more relevant for the practical field. Everyone is trying to shed light on the following problem: will retro communication not become a way of postponing rates of social and technological changes, dissolving them in nostalgic memory? Thus, this research work will have both a strong social dimension, especially through the study of people’s feelings and consumer behavior, and communication and marketing, focusing on a better understanding of the strategies that, as a result, can be deployed by professionals around this particular retro phenomenon.
After he illuminated the retro phenomenon in the first part, trying to theoretically define terms, supporters, such as the fantasy of the past and his myths, and finally, the results using the inventory, now it seems time, in the second part, to be interested in its specific rates. For this, field work was carried out.
In order to shed light on the initial question, it was first of all important to ask questions about the sample that needs to be interviewed in order to obtain the most relevant and diverse points of view on the phenomenon under study. A nostalgic wave that engulfed a very diverse population as a representative sample would be very ambitious. Therefore, a technique was selected aimed at collecting data on components that are not strictly representative, but characteristic of the studied population, that is, retro enthusiasts.